Plenary 1: Tuesday 22nd November 12:00 - 13:00
Donor retention and loyalty: What next for relationship fundraising?
Professor Adrian Sargeant will explore why loyalty is such a significant issue, and the difference that even small improvements to loyalty can make to the lifetime value of a fundraising database. He will look at the factors that drive lifetime value: namely satisfaction, commitment and trust and what non-profits can do to manage these and drive up loyalty. He will also offer new insights from relationship marketing social psychology to understand ways in which nonprofits can create additional value for their supporters. Professor Sargeant is the world’s foremost fundraising academic, holding Chair in Fundraising at Plymouth university.
Plenary 2: Wednesday 23rd November 12:00 - 13:00
Great fundraising creative – myth or possibility?
A picture-filled and encouraging guide to making your fundraising asks for ordinary gifts SO much more attractive.
Platform speaker, teacher and consultant, throughout the world, Stephen also works on creative and strategy with charities in half a dozen countries. He has a special interest in the way charities treat their supporters. He is a visiting Professor for Plymouth University’s Centre for Sustainable Philanthropy and a Trustee of development agency VSO. Stephen writes monthly in Third Sector magazine and last year, was given the Institute of Fundraising’s Lifetime Contribution Award. His first book How to love your donors…to death was published in 2015.