Dec 03, 2018 10 00 GMT
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Replay - Fundraising Now Conference 2018

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Replay - Fundraising Now Conference 2018

Fundraising Now Conference Live Streaming package 

Wednesday 28 November 2018 

10.00 – 12.00
Major giving: how to engage and build long-term relationships

Philanthropy is evolving; providing new opportunities and challenges. This session will cover:
  • Major trends to watch
  • What modern donors really want and how to engage them in the long term (with insights from I.G.’s acclaimed ‘What Donors Want’ podcast)
  • Top tips for a successful major giving strategy and team.

Juliet Cockram Agnew, I.G. Advisors

13.00 – 14.00 
Creativity in legacy fundraising 

With legacies anticipated to grow dramatically, interest in legacy fundraising is very high. How can you make your approach stand out, and meet donor needs? This session will cover:     
  • A summary of key motivations for legacy giving      
  • Examples of innovative campaigns        
  • How to create exciting campaigns of your own

Claire Routley, Consultant   

14.15 – 16.15 
How to report impact effectively to retain and recruit new donors 

Charities are under increasing pressure to report their achievements to stakeholders, but knowing how best to do this can be a bit of a minefield. This session will cover: 
  • How to measure impact and gather necessary data 
  • What to report and what information to include 
  • Tools to effectively communicate your impact. 

Olivia Barker, Kids Club Kampala   

16.30 – 17.30 
Individual Giving – a sustainable source of income 

In 2016, individuals made up 65% of income for charities across the sector. This session will cover why individuals are the most secure source of income for your charity and will look at: 
  • How to retain donors 
  • How to be a donor-focused fundraiser 
  • Donor engagement ideas that you can do tomorrow. 

Victoria Ward, British Youth Council


Thursday 29 November 2018   

10.00 – 12.00
Transformational leadership in fundraising – tips for personal effectiveness and income growth 

Great leaders are made, not born. As the fundraising landscape evolves, teams that excel will be led by transformational leaders. Transformational leaders adapt seamlessly to change, innovate and grow income from diverse sources. This session will cover: 
  •   How transformational leadership works 
  •   Why it's important 
  •   How to overcome the most common leadership challenges 
  •   What you need to do next.

John Baguley, Fundraising Consultant

13.00 – 14.00
Make your emails work harder 

Email has been the savvy digital marketers channel of choice for years, but charities struggle to match the success of their commercial counterparts. Join this session for tips on: 
  • How to build an engaged email list 
  • Inspiration for how to make sure that your hard-earned subscribers keep giving. 

Ali Walker Davies, Open Creates   

14.15 – 16.15 
Creative campaign tactics 

How to develop participatory campaigns that engage supporters in a meaningful action, including:
  • Building an engagement pyramid that goes ‘beyond the first click’ to further engagement 
  • Linking online and offline action 
  • Exploring full potential of people-powered tactics, from digital volunteering to distributed organising. 

Gautum Raju, Gabriel Davalos, Purpose     

16.30 – 17.30 
Psychology of Giving 

This session will leave you with insights from fundraising psychology about what motivates people to give as well as: 
  • How to apply these findings in your organisation 
  • What language 'triggers' the action of giving 
  • Why giving is contagious and how reciprocity plays a part in securing donations. 

Katie Rabone, DSC Associate

Our live streaming partner

We are partnering with Be Inspired Films to bring Fundraising Now live streaming to you. Be Inspired Films is a multi-award winning creative agency supporting social purpose organisations to capture the emotion and impact in a way that inspires customers and supporters at scale. Find out more about them here.
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