Fundraising
Now Conference Live Streaming package
Wednesday 28 November 2018
10.00
– 12.00
Major giving: how to engage and build long-term relationships
Philanthropy is evolving; providing new opportunities and challenges. This session will cover:
- Major trends to watch
- What modern donors really want and how to engage them in the long term (with insights from I.G.’s acclaimed ‘What Donors Want’ podcast)
- Top tips for a successful major giving strategy and team.
Juliet Cockram Agnew, I.G. Advisors
13.00 – 14.00
Creativity in
legacy fundraising
With legacies anticipated to grow dramatically,
interest in
legacy fundraising is very high. How
can you make your approach stand
out, and
meet donor needs?
This session will cover:
Claire Routley,
Consultant
14.15 – 16.15
How to report impact
effectively to retain and recruit new donors
Charities are under increasing pressure to report their
achievements to stakeholders, but knowing how best to do this can be a bit of a
minefield. This session will cover:
- How to measure impact and gather necessary data
- What to report and what information to include
- Tools to effectively communicate your impact.
Olivia Barker, Kids
Club Kampala
16.30 – 17.30
Individual Giving – a
sustainable source of income
In 2016, individuals made up 65% of income for charities
across the sector. This session will cover why individuals are the most secure
source of income for your charity and will look at:
Victoria Ward, British Youth Council
Thursday 29 November 2018
10.00 – 12.00
Transformational
leadership in fundraising – tips for personal
effectiveness and
income growth
Great leaders are made, not born. As the fundraising
landscape evolves, teams that
excel will be led by transformational
leaders. Transformational leaders adapt seamlessly to change, innovate and grow
income from diverse sources. This session will cover:
How transformational
leadership works
Why it's important
How to overcome the
most common leadership challenges
What you need to do
next.
John Baguley,
Fundraising Consultant
13.00 – 14.00
Make your emails work harder
Email has been the savvy
digital marketers channel of choice for years, but charities struggle to match
the success of their commercial counterparts. Join this session for tips on:
Ali Walker
Davies, Open Creates
14.15 – 16.15
Creative campaign tactics
How to develop
participatory campaigns that engage supporters in a meaningful action,
including:
Building
an engagement pyramid that goes ‘beyond the first click’ to further engagement
Linking
online and offline action
Exploring
full potential of people-powered tactics, from digital volunteering to
distributed organising.
Gautum Raju, Gabriel Davalos, Purpose
16.30 – 17.30
Psychology of Giving
This session will leave you with insights from fundraising
psychology about what motivates people to give as well as:
How to apply these findings in your organisation
What language 'triggers' the action of giving
Why giving is contagious and how reciprocity plays a part in
securing donations.
Katie Rabone, DSC Associate
Our live streaming partner
We are partnering with
Be Inspired Films to bring Fundraising Now live streaming to you. Be Inspired Films is a multi-award winning creative agency supporting social purpose organisations to capture the emotion and impact in a way that inspires customers and supporters at scale. Find out more about them
here.
